ChatGPT Ads Just Launched in Europe. Google Ads Is Losing.
OpenAI's ad platform goes live across 31 European markets. Google Ads traffic is down 40%. Here's what actually changed.
A deep technical dive into the self-attention mechanism that powers every modern LLM — from the original 'Attention Is All You Need' paper to today's multi-head architectures.
Muunsparks
2025-03-01
In June 2017, a team at Google published a paper with a bold title: Attention Is All You Need. The claim seemed almost provocative — that the dominant sequence modeling architectures of the time (LSTMs, GRUs, convolutions) could be replaced entirely with a mechanism called self-attention.
They were right. Seven years later, virtually every state-of-the-art model in NLP, vision, audio, and multimodal AI is built on the Transformer architecture introduced in that paper.
At its core, self-attention allows every token in a sequence to "look at" every other token and decide how much to attend to each one when building its own representation.
For each token, we compute three vectors:
The attention score between tokens is computed as:
Attention(Q, K, V) = softmax(QK^T / sqrt(d_k)) * V
The key advantages over recurrent architectures are full parallelisation, direct long-range dependencies, and interpretable attention weights. The Transformer architecture turned 7 in 2024 and shows no signs of being replaced anytime soon.
// RELATED ARTICLES
OpenAI's ad platform goes live across 31 European markets. Google Ads traffic is down 40%. Here's what actually changed.
Kimi K2.6 outperforms GPT-5.4 on SWE-Bench Pro. Costs 25x less. Nobody's switching.
AI employees are real and fragile. Here's a practical engineering guide to building agentic workflows that survive production in 2026.