// LEGAL

Privacy Policy

Last updated: March 2025

1. Introduction

Welcome to LindleyLabs ("we", "our", or "us"), accessible at https://lindleylabs.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

2. Information We Collect

Information you provide voluntarily

We may collect personal information that you voluntarily provide when you:

  • Subscribe to our newsletter (email address)
  • Contact us via the contact form (name, email, message)
  • Leave comments on articles

Information collected automatically

When you visit our site, certain information is collected automatically, including:

  • IP address and general geographic location
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring URL
  • Device information

This information is collected via cookies, web beacons, and similar tracking technologies described below.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our site. Cookies are small data files stored on your device.

Types of cookies we use

  • Essential cookies: Required for the site to function correctly (e.g., session management for logged-in admin users).
  • Analytics cookies: Help us understand how visitors interact with the site (e.g., Google Analytics). Data is anonymised where possible.
  • Advertising cookies: Used by third-party advertising partners (including Google AdSense) to deliver relevant advertisements and measure their effectiveness. These cookies may track your browsing activity across other websites.

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of this site.

4. Google AdSense and Advertising

We use Google AdSense to display advertisements on this site. Google AdSense uses cookies to serve ads based on your prior visits to this and other websites.

  • Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.
  • You may opt out of personalised advertising by visiting Google Ads Settings.
  • You may also opt out of third-party vendor use of cookies for personalised advertising by visiting aboutads.info.

For more information on how Google uses data from sites that use its services, visit Google's Privacy & Terms.

5. Google Analytics

We use Google Analytics to analyse site traffic and improve our content. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to visiting. We use this data only to improve the site. Google Analytics collects only the IP address assigned to you on the date you visit, not your name or other identifying information.

You can prevent Google Analytics from recognising you on return visits by installing the Google Analytics opt-out browser add-on.

6. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the website
  • Send newsletters and editorial updates (only if you subscribed)
  • Respond to your enquiries and support requests
  • Monitor and analyse usage patterns and trends
  • Comply with legal obligations
  • Display relevant advertising through third-party networks

We do not sell your personal data to third parties.

7. Third-Party Services

Our site may contain links to third-party websites and services. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party services you visit.

Third-party services we use may include:

  • Google AdSense — advertising
  • Google Analytics — usage analytics
  • Vercel — hosting and infrastructure
  • Newsletter provider — email delivery

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 12 months.

9. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR):

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate data.
  • Erasure: Request deletion of your personal data ("right to be forgotten").
  • Restriction: Request that we restrict processing of your data.
  • Portability: Request a machine-readable copy of your data.
  • Objection: Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10. Children's Privacy

Our site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. Security

We implement reasonable technical and organisational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: